Find the Artisti del Gusto
The best baristas understand how the act of pulling an espresso, or steaming milk, are parts of a bigger whole: of a world all its own, where art, science, culture and even the simplest gesture join to please every sense.
illy confers a special designation to these best-in-class baristas: Artisti del Gusto (Artists of Taste). The status isn’t easily achieved. Rather, it is hard-earned through months of education (through illy’s Università del caffè), and close observation of what matters most: quality in the cup. An Artisti del Gusto barista has both the expertise to prepare excellent coffee, and the knowledge and passion to explain just how and why it came to be.
The ultimate goal of the Artisti del Gusto concept is to elevate baristas as professionals, taking their rightful place alongside other culinary leaders recognized for artisanship, technical skill and dedication to craft. Upon earning Artisti del Gusto status, illy rewards baristas with ongoing tools and epxertise to take their career further, perhaps foremost a much-revered Cimballi XP1 espresso machine: an ideal meeting of form and function.
