illy sustainability art project

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Because art is good for everyone

In alignment with its commitment to better the lives of coffee-growers, illycaffè is also supporting the artists in the coffee-growing countries supplying its raw material. illy has plans to develop projects with artists in Brazil, India, Central America and Africa, in particular Ethiopia and Kenya, that promote sharing and dialogue between the different cultures, helping them to identify opportunities for promotion and visibility in the world of international contemporary art.
This has led to its collaboration with the Italo-Latin American Institute for promoting artists’ participation in the Latin American pavilion at the 52nd International Art Exhibition of the Venice Biennale. This is to be followed by Artissima 2007, the international contemporary art fair, involving various curators from illy’s coffee supplying countries. And then there is ARCO 2008, the international contemporary art fair held in Madrid. Here the company is to present a new award for contemporary art: “the illy award for sustainable art”, dedicated to promoting and supporting young artists from coffee-producing countries.