Kalòs kài agathòs – beauty and goodness – were the two aspects of perfection in Ancient Greek culture. And the concept that underpins illy’s rapport with art. The pursuit of excellence that brings together balance and elegance, beauty and goodness, ethics and aesthetics.
Today’s logo was designed in 1996 by James Rosenquist, founder of the Sixties US Pop Art movement. One way to spotlight the strong bond between illy and the spirit of contemporary art.