The theme of 2018 International Coffee Day was "Women in Coffee" to support the role of women in coffee producing countries. illy created HALF A CUP, an initiative dedicated to the women who work throughout the coffee supply chain, who represent almost half of the employees working in the coffee industry.
Because without the hard work of these women, we would not have half the coffee we drink every day.
In 2017 illy collected thank you notes from coffee lovers all over the world and delivered the messages in a very special way: bringing them to the coffee growers’ children, who read the notes to their parents.
On International Coffee Day 2016, illy launched the #Thanks4TheCoffee project. In all the illy Caffè’s around the world and on the illy.com website, consumers were able to leave their thanks. illy delivered the messages to coffee growers, allowing them to discover the notes at the heart of their work: on the coffee plants.