ILLY LOVERS is the exclusive loyalty program dedicated to illy customers. The program grants members access to many benefits, rewards and dedicated promotions. Members can earn points called “hearts” after each illy purchase and through numerous contests and experiences during  the year. Those enrolled in the program will receive updates on exclusive news and promotions. ILLY LOVERS members will enjoy the benefits only at illy Caffés and illy Shops located in the United Kingdom.

You can only enroll in the illy lovers program  once. Those who register using the App or on the illy.com website must create their account by providing their first name, last name, e-mail address, and password.

The ILLY LOVERS program has three levels of benefits, assigned on the basis of the hearts collected with purchases & experiences: the first, Explorer, ranges from 0 to 300 hearts; the second, Master, ranges from 301 to 700 hearts and the third, Ambassador, starts from 701 hearts. For the first year of membership, until December 31, your level is determined by the total amount spent and the extra hearts earned with the experiences. You get one heart for each pound spent (£1 = 1 heart). Each of the three levels entitles you to increasing exclusive privileges. You can earn hearts with online purchases on illy.com and in the illy stores (illy Caffè locations).

If discount codes or vouchers are redeemed with the purchases, only the pounds spent, net of the discount, will be converted into hearts.

For purchases made in direct illy stores, hearts will be credited in real-time. If you place an order online, it may take up to 5 working days from the moment of purchase for hearts to be credited to your account.

Only purchases made in the United Kingdom are valid.

In the event of an item purchased on illy.com being returned or a receipt of a purchase made in an illy Caffè or illy Shop location being canceled during the day, your heart balance will be updated within 7 working days from the cancellation or return.

On 31/12 every year, your hearts will be reset, and you will keep the level reached at the time of reset for the next year. You will be able to enjoy the benefits of your level until next December 31. To maintain the same level in the following year, you will need to earn the hearts necessary to reach the threshold again. If you earn more, you will jump to the next level and enjoy even more exclusive benefits. For example, if you enroll on 30/03/2021 and at the end of the year you have reached the Master level, on 31/12/2021 your hearts will reset but you will enjoy the benefits reserved for the second level for the whole following year. Starting from 1/1/2022, you will begin to earn new hearts and, based on your spending, you will either confirm or change your level for the current year. You can find the full Terms & Conditions for the programme here program’s Terms & Conditions.

Upon reaching certain thresholds of hearts, you will be entitled to many benefits and discount coupons for your future purchases, according to the following scheme:

Explorer level, from 0 to 300 hearts:

·      Your welcome offer: A 10% discount on your first purchase

·      Welcome coffee

·      Lighter shopping: A 20% discount starting from the third purchase – Single use only

·      Carefree shipping: free shipping – applicable on two orders within the 12 month period

·      10-coffee card – buy 10 coffees, get 1 free in any illy caffè location – repeatable monthly

·      Private sales

Master level, from 301 to 700 hearts:

·      Your welcome offer: A 10% discount on your first purchase

·      Welcome coffee

·      Lighter shopping: A 20% discount starting from the third purchase. Applicable on 3 orders within the 12 month period.

·      Carefree shipping: free shipping – Applicable on 3 orders within the 12 month period

·      10-coffee card – buy 10 coffees, get 1 free – repeatable monthly

·      Private sales

·      Free tickets for events (limited number, see question 9)

Ambassador level, over 700 hearts:

·      Your welcome offer: A 10% discount on your first purchase

·      Welcome coffee

·      Lighter shopping: A 20% discount starting from the third purchase – Applicable on  5 orders within the 12 month period.

·      Carefree shipping: free shipping – applicable on 4 orders within the 12 month period. 10-coffee card – buy 10 coffees, get 1 free – repeatable monthly

·      Private sales

·      Free tickets for events (limited number, see question 9)

·      Flash sales - 24-hour sales (exclusively on illy.com)

Benefits such as discounts and free shipping cannot be combined. Discount benefits can  only be used one at a time. You can find all your available benefits in the “Benefits” section of the illy App, dedicated to the program. The benefits are divided into: Available: they are ready to be used, and Used; benefits that you have already redeemed. Besides the App, you can also check your benefits by visiting the illy.com website (in the ILLY LOVERS section) and logging into your personal account. But remember that some exclusive benefits are available only if you have the App! If you haven’t already, download it now!

Your subscription remains valid under your current terms and conditions. The ILLY LOVERS loyalty program gives you access to additional benefits. To enjoy such benefits, you need to enroll in the ILLY LOVERS loyalty program using the same illy credentials you already have.

These are the benefits for those who already have a subscription:

- Explorer level: an additional free shipments with no minimum purchase required

- Master Level: two additional free shipments with no minimum purchase required

- Ambassador level: three additional free shipments with no minimum purchase required

These benefits are available to all those who sign up for a subscription even after enrolling in the program.

In addition, if you reach or exceed the value of £450  with your subscription during the 12 month period, you will receive 200 extra hearts.

The digital card “buy 10 coffees, get 1 free” is a benefit that can be used in all illy Caffè locations participating in the program, recognisable by the heart logo; they can be found using the Store Locator. From the first to the last day of each month, after purchasing ten drinks among Espresso, Decaffeinato, Macchiato, Americano, Cappuccino, Arabica Selection, and all espresso prepared drinks, you will be rewarded with a free coffee of your choice from the types listed above. Just show the barcode of the “10-coffee” card at the checkout. The “10-coffee” card expires monthly. Free coffees can be accumulated and redeemed in the following months after filling one card. Please note that all unredeemed free coffees will expire on December 31 of each year. If at the end of the month, you have not reached 10 drinks, the card will reset on the first day of the following month. The digital card is personal and cannot be used by friends or relatives.

All illy direct points of sale (illy Caffè locations) in the UK participate in the program. Check the full list on illy.com or use the ‘Store Locator’ feature of the App. The participating stores will be marked with a heart icon.

illy gives all ILLY LOVERS members the opportunity to participate in various exclusive events throughout the year. Whenever free tickets for events are available, you will be notified by e-mail. If you are interested in the event, open the App or log in to your personal account on illy.com. To register you will have to provide your personal data and you will receive a confirmation e-mail with the free ticket. Remember that for each event tickets are limited. If you are interested, do not wait, register now!

Experiences are opportunities that illy offers you to earn extra hearts. Complete them all, earn extra hearts and become an illy Ambassador! Find out how the experiences work in the App section “Collect extra hearts”, available in your profile.

If you are logged in to your profile, all purchases made on illy.com will be associated with your personal account. If you make your purchase in one of our illy Caffè locations, all you need to do is show your personal card when paying at the cash desk and have the bar code read. Once the payment has been made, if you have not shown the ILLY LOVERS card before, it will no longer be possible to associate the purchases with your personal account and the hearts will be lost.
You can access your personal card in the illy App, by tapping on the “Card” icon on the homepage, or by logging into your account on illy.com. Remember: your card is only digital and cannot be shared with others.

You can participate in ILLY LOVERS only for one country at a time. If you have moved and want to participate in the program of another country you must contact the local illy caffé customer support by writing in the live chat. You will have to specify the request and the country you would like to be enrolled in.

For any doubt or problem, contact our customer care team on 01604 82123 or write an e-mail to customerCareUK@illy.com. You can also log in to your account on illy.com and contact us via live chat by clicking on the dedicated icon. We will get back to you as soon as possible!