Kalòs kài agathòs, goodness and beauty. The Greek philosopher Plato believed that goodness and beauty are inseparable ideals that together represent the concept of perfection. In the Platonic sphere of ideas, that which is beautiful (Kalòs) is also good (Agatòos) and true. Their union as kalokagathia represents a constant striving for excellence, in seeking and creating beauty, and in aspiring to harmony.
Designed in 1996, the illy brand bears the signature of James Rosenquist, an artist among the founders of American Pop Art of the 1960s. A way to emphasize the strong bond between illy and the contemporary artistic spirit.