New Look

Same Great illy Taste

New Look

Same Great illy Taste

CLASSICO, INTENSO AND FORTE.

We're updating our iconic cans to help you better choose the coffee that suits you best.*

The coffee in the can remains the unmistakable illy blend of 9 Arabica beans.
Savor the legendary illy blend in three distinct intensities of taste:
classico, intenso and forte.
Because happiness is continuously perfecting how we offer the world our best coffee.

*New cans will be introduced throughout 2019.

CLASSICO

Classico, classic roast coffee has a lingering sweetness and delicate notes of caramel, orange blossom and jasmine.
For lovers of a mild and balanced taste.

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INTENSO

Intenso, bold roast coffee has a pleasantly robust finish, with warm notes of cocoa and dried fruit.
For lovers of a full-bodied taste.

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FORTE

Forte, extra bold roast coffee has a enduring richness with notes of dark chocolate and an intense aroma of toasted bread.
For lovers of a rich, strong taste

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Decaffeinated

Decaffeinated Coffee has the same smooth & mild taste as Classico roast with less than 0.1% caffeine.
illy uses the Natural Liquid Carbon Dioxide Decaffeination Process, which uses the safe natural substances of only pure water, and chemically inert carbon dioxide.

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Understanding the New Can

We've introduced features to better help you select the coffee that you love

New Packaging Colors

The individual taste profiles are represented with color coded packaging:
Red for Classico, Burgundy for Intenso, Black for Forte, and Blue for Decaf

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Three Intensities of Taste

We have drawn on over 80 years of experience to develop a new look for a roasting scale which better highlights the taste & intensity of each coffee. Classico, Intenso, and Forte.

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Preparation Icons

Each can features a preparation icon to help you choose the perfect coffee in your preferred format.

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New Packaging, Same Great Taste

We have updated our packaging to showcase the different intensities for a greater focus on taste. Although the packaging has changed, the taste profile of each intensity has not.

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