The unmistakable aroma and taste of illy coffee come from the balance of 9 different sensory elements, perfectly blended together. From april 8th to 27th, illy invites you for Caffè Sospeso at the Triennale in Milan, Italy, to experience the beauty of balance through art and music.
A piece of music written for illy by the world-renowned pianist and composer Ludovico Einaudi and made out of 9 tunes, just like the 9 aromas and tastes of coffee. The 9 parts that can be enjoyed either separately or all together, like in a symphony.
An installation created for illy by the artist Alistair McClymont summarizes the whole experience: a drop of coffee floating in the middle of a room. The very essence of coffee, captured while balancing through space and time.
9 varieties of Arabica sourced from all over the world; 9 aromas and tastes perfectly blended into a cup of illy, where caramel, chocolate, toasted bread, flowery, fruity, smokey, bitter, sweet and acid notes resonate with each other.
Color harmony as an image of perceptive equilibrium, where all shades fade into white. The illy experience matches the 9 aromas and tastes with 9 colors, creating a sense-challenging synesthesia.
The beauty of balance arises in every single moment of our lives: show us what equillybrium means for you by taking a picture and posting it on Instagram, Twitter or Facebook with the tag #EQUillyBRIUM. We'll share it with the world.