What is it?
An Italian-style coffee shop, and fully branded illy experince.
A unique place where the coffee is the undisputed star, accompanied by quality food to offer your customers an experience that fills their senses, stimulates their minds and encourages a convivial atmosphere around a cup of coffee.
How can you recognize it?
The iconic illy brand, use of the singnature illy red, elegant design, the attention to detail, the references to the world of art, the great knowledge of coffee: this space perfectly expresses the true identity of the illy brand. The atmosphere is always warm and welcoming.
How is it constructed?
The concept is modular and can be adapted to different environments, the materials used are natural, and the counter and preparation area are designed to satisfy the need of any master barista.
What does it offer?
A complete assortment of drinks and food for any time of the day - from breakfast to an evening aperitif, from a quick lunch to weekend brunch - depending on the type of consumer and their consumption habits. At illy Caffè, you will also find many wonderful and exclusive gift ideas to purchase, such as illy coffee and espresso machines, illy Art Collection cups and all the other products the illy Group offers such as French Dammann Freres Teas and Italian Domori chocolates.
How does the partnership work?
iIly offers support in every phase: from the design of the Caffè, to the choice of the items to offer caffe imagery and brand assets, the marketing and communication activities as well as promotional material. illy also offers in-depth training, managed through our on-line platform. Our team also conducts periodical quality controls to ensure flawless and optimal operation.
