WATERMILL CENTER ILLY ART COLLECTION – THE NEW COFFEE CAN DESIGN BY ROBERT WILSON

illy and Robert Wilson bring you the Watermill Center illy Art Collection, dedicated to the arts and sciences center founded by the American artist in 1992.
Robert Wilson has brought his creative magic not only to the six cups in the collection but also to illy’s iconic 250g coffee can, transforming it into a real collector’s piece.
The OKOKOK design, also found on the cups, symbolizes the possibility of making a mistake and letting it go: it’sOK to get things wrong, lose your way, and laugh about it.
The all-white can with its linear graphics and the sequence of red “OKs” reflects this invitation to think positively.
In 2006, the illy Art Collection project was extended from cups to the illy coffee can, converting this simple, utilitarian object into a valuable designer piece intended to enhance the daily coffee ritual. Since then, illy Art Collection cans have included designs by some of the great names in contemporary art. The Watermill Center series is available in the espresso, medium and dark roast versions and the label information is printed on a transparent, easy-to-remove film that allows the artist’s work in all its beauty to be revealed.

ROBERT WILSON

Robert Wilson is one of the great masters of visual art and theater. The New York Times has defined him as “a pillar of experimental theater and an explorer of the temporal and spatial dimensions of the stage”.
Wilson, born in Waco, Texas, has worked in a great variety of artistic styles during his career.
His theatrical performances combine dance, movement, light, sculpture, music and prose in an unconventional way.