illy Lovers
Reward Program
Your world in a cup.
Our new loyalty program was designed with a love of excellence in mind.
Join illy Lovers today and enjoy 500 hearts and 20% off your next illy.com purchase.
Join illy LoversCoffee from the heart
Continue your journey through illy Lovers and gain hearts with every purchase – every dollar you spend is equivalent to 10 hearts – which you can turn into an array of rewards and benefits.
More coffee, more quality, more rewards.
Access a world of rewards through the illy App.
Get 10 hearts for every dollar you spend
Sign up for illy Lovers and start collecting hearts by shopping at illy.com.
illy.com
Your world, rich in rewards
New rewards and experiences dedicated exclusively to illy Lovers members: discover everything we have to offer on the app or online.
On the app and at illy.com
Request your rewards easily
Find the reward you were looking for? Request it in seconds on the app or online.
On the app and at illy.com
A journey through unforgettable moments and rewards
Start collecting hearts!
Earn hearts with every purchase
How to earn hearts
Earning hearts is easy! Make purchases on illy.com, complete missions, answer questionnaires and invite friends to collect.
How you earn is up to you!
Collect hearts to level up!
More hearts, more benefits
illy Lovers has three levels: Explorer, Master, and Elite
Level up to advance through the three levels of illy Lovers program and gain access to a world of rewards and benefits.
Discover all the rewards and benefits available to Explorer, Master and Elite.
Get going!
Choose your rewards
Explore the rewards catalog
Products, events, experiences, special recipes and more. Explore the catalog and see what's in store for you.
Rewards are waiting for you!
Unique benefits across each of the three levels!
Explorer
0 – 5,999
Get started on your journey and start collecting hearts!
+500 hearts as a welcome gift and a 20% discount on your next purchase
+250 hearts as a gift on your birthday
+100 hearts on your one-year anniversary with illy Lovers
Master
6,000 – 11,999
You’ve leveled up! Enjoy special new rewards for your loyalty.
+50 hearts as a bonus for reaching Master level
+250 hearts as a gift on your birthday
+100 hearts on your one-year anniversary with illy Lovers
Elite
12,000+
Congratulations on reaching Elite! Enjoy our most exclusive rewards yet.
+100 hearts as a bonus for reaching Elite level
+250 hearts as a gift on your birthday
+100 hearts on your one-year anniversary with illy Lovers
