Its Mayan name was Chinabjul - “among the rocks” - because of its proximity to Cuchumatanes, the highest non-volcanic mountain chain in Central America. Situated in the north-west of Guatemala, the Huehuetenango region touches an altitude of almost 4000 m, and it is home to a rich variety of ecosystems including high plains where one of the world’s best coffees is grown. The origins of this area stretch back to the dawn of time, but it is also a thriving commercial centre. 

Here you can visit Zaculeu, one of the most important Mayan archaeological sites. Just a few kilometres away is the capital city and its market, teeming with merchants from nearby villages who are also drawn by the excellent coffee grown in this region. The subtropical climate of the plantations allows the beans to ripen to perfection, and gives them a special flavour and aroma. They are revered not only by the locals but also by coffee connoisseurs from all over the world.