illy Lovers
Reward Program

Your world in a cup.

Our new loyalty program was designed with a love of excellence in mind.

Join illy Lovers today and enjoy 500 hearts and 20% off your next illy.com purchase.

Join illy Lovers

One coffee, one app, one community.
Surprising new rewards every day.

Coffee from the heart

Continue your journey through illy Lovers and gain hearts with every purchase – every dollar you spend is equivalent to 10 hearts – which you can turn into an array of rewards and benefits.

More coffee, more quality, more rewards.

REWARDS AND EXPERIENCES

Reward yourself with unforgettable moments

Join illy Lovers

Access a world of rewards through the illy App.

Get 10 hearts for every dollar you spend

Sign up for illy Lovers and start collecting hearts by shopping at illy.com.

Your world, rich in rewards

New rewards and experiences dedicated exclusively to illy Lovers members: discover everything we have to offer on the app or online.

Request your rewards easily

Find the reward you were looking for? Request it in seconds on the app or online.

A journey through unforgettable moments and rewards

Start collecting hearts!

Earn hearts with every purchase

How to earn hearts

Earning hearts is easy! Make purchases on illy.com, complete missions, answer questionnaires and invite friends to collect.

How you earn is up to you!

Collect hearts to level up!

More hearts, more benefits

illy Lovers has three levels: Explorer, Master, and Elite

Level up to advance through the three levels of illy Lovers program and gain access to a world of rewards and benefits.

Discover all the rewards and benefits available to Explorer, Master and Elite.

Get going!

Choose your rewards

Explore the rewards catalog

Products, events, experiences, special recipes and more. Explore the catalog and see what's in store for you.

Rewards are waiting for you!

 
 
 
 

Unique benefits across each of the three levels!

Explorer

0 – 5,999

illy lovers heart

Get started on your journey and start collecting hearts!

advantage included

+500 hearts as a welcome gift and a 20% discount on your next purchase

advantage included

+250 hearts as a gift on your birthday

advantage included

+100 hearts on your one-year anniversary with illy Lovers

 

Master

6,000 – 11,999

illy lovers heart

You’ve leveled up! Enjoy special new rewards for your loyalty.

advantage included

+50 hearts as a bonus for reaching Master level

advantage included

+250 hearts as a gift on your birthday

advantage included

+100 hearts on your one-year anniversary with illy Lovers

Elite

12,000+

illy lovers heart

Congratulations on reaching Elite! Enjoy our most exclusive rewards yet.

advantage included

+100 hearts as a bonus for reaching Elite level

advantage included

+250 hearts as a gift on your birthday

advantage included

+100 hearts on your one-year anniversary with illy Lovers