At the end of the 1980s, scouring the Brazilian rural areas of Brazil, Ernesto Illy proved to local farmers that there was a market willing to pay much higher prices to obtain a high-quality product, thus creating a new incentive to the entire supply chain and providing coffee farmers with new tools and machines to successfully produce a higher quality coffee product.
At the end of the 1980s, Ernesto Illy scoured rural areas of Brazil and introduced local farmers to a new market willing to pay higher prices to obtain a high-quality product. These newly created incentives positively impacted the entire supply chainand provided coffee farmers with new tools and machines to successfully produce a higher quality coffee product.
In 1991, we decided to offer public recognition to farmers who agreed to adhere to our quality and sustainability principles by creating an award which, over time, has become the most important coffee quality award known since 2008 as the Ernesto Illy Award for quality espresso coffee, a tribute to the honorary president of illy.
In 1991, we began publicly recognizing farmers who adhered to our quality and sustainability principles with an award for coffee quality excellence. Renamed the Ernesto Illy International Coffee Award in 2008, as a tribute to our honorary illy president, this award has become the most important coffee quality award.
The Ernesto Illy International Coffee Award,named in memory of illy's visionary leader, son of the company's founder, celebrates our work alongside farmers to offer the best sustainable coffee in the world, our approach for the past 30 years.
Every year, we select the 9 finest coffees from the most sustainable crops. Thanks to the commitment of an international jury of experts, we celebrate the best coffee crops in the world and give coffee lovers the opportunity to taste them every month exclusively in select illy stores.