In the late 1980s, while exploring the rural regions of Brazil, Ernesto Illy introduced coffee producers to the concept of a market eager to pay premium prices for exceptionally high-quality coffee. This initiative breathed new life into the entire coffee supply chain, equipping growers with tools and machines to ensure the success of this superior product.
In 1991, we established an official commendation for coffee producers committed to the principles of quality and sustainability. Thus, the Ernesto Illy Award for Sustainable Excellence was born, eventually becoming one of the most prestigious honors in the world of coffee quality. Since 2008, this competition became known as the Premio Ernesto Illy de Qualidade Sustentável do Cafè para Espresso.