A voyage in which every gesture of love is rewarded, day after day

With every purchase

Earn hearts

How to earn hearts

Earning hearts is very simple and you can do it in many ways: just drink a coffee, buy our products at illy.com or in participating illy stores, complete missions, respond to questionnaires and invite your friends.

It’s up to you to decide how to collect them!

Rise through the levels

More hearts, more benefits

Explorer, Master and Elite: the three levels of illy Lovers

By always earning more hearts you can surpass the three levels of the new illy Lovers programme and access unmissable benefits.

Discover all the rewards and benefits dedicated to Explorer, Master and Elite.

Get going

Choose your rewards

A catalogue full of new features

Products, accessories, courses, events, experiences, special recipes and much more. Explore the catalogue containing all our latest updates, and find out what we’ve got in store for you.

Your rewards are waiting for you!

Three levels, with more and more benefits!

Explorer

0 – 2.999

illy lovers heart

Your journey towards unmissable rewards and benefits has begun!

advantage included

+500 hearts as a welcome gift and a 15% discount on your next purchase

advantage included

+200 hearts as a gift on your birthday

advantage included

+100 hearts on your one-year anniversary with illy Lovers

A free taster, to enjoy in your own home

Master

3.000 – 6.999

illy lovers heart

Your loyalty deserves to be rewarded, with special new benefits.

advantage included

+50 hearts as a bonus for reaching Master level

advantage included

+200 hearts as a gift on your birthday

advantage included

+100 hearts on your one-year anniversary with illy Lovers

advantage included

A free taster, to enjoy in your own home

Elite

7.000+

illy lovers heart

Congratulations, Elite! Enjoy an experience shared only with a few.

advantage included

+100 hearts as a bonus for reaching Elite level

advantage included

+200 hearts as a gift on your birthday

advantage included

+100 hearts on your one-year anniversary with illy Lovers

advantage included

Two free tasters, to enjoy in your own home