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    The program that rewards the customers who have chosen to be loyal to coffee excellence with exclusive benefits.

    Discover all the benefits reserved for you

    Discover all the benefits reserved for you

    The hearts you collect open up a world of exclusive opportunities.

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Free Shipping When you spend over £50
ILLY LOVERS The loyalty programme
Special deals The taste we know and love at a great price
SPECIAL DEALS
  • LIVE HAPPILLY
    LIVE HAPPILLY
    • The road to taste
      • Plantations
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  • SUBSCRIPTION
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    • coffee subscription
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    Why join a subscription

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    Learn the benefits

    Machine Subscription

    Machine Subscription

    Receive a coffee machine and your favourite coffee

    Coffee Subscription

    Coffee Subscription

    illy coffee delivered right to your door

  • COFFEE
    COFFEE
    • IPERESPRESSO COFFEE CAPSULES
    • COMPATIBLE COFFEE CAPSULES
    • COFFEE BEANS
    • GROUND COFFEE
    • FILTER COFFEE
    • E.S.E. COFFEE PODS
    • COLD BREW
    • INSTANT COFFEE
    • ARABICA SELECTION COFFEE
    • COFFEE PREPARATION
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    Coffee Subscription

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    illy coffee delivered right to your door

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    • MOKA POTS
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    Iperespresso Coffee Machines

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    Perfection in one touch

    Iperespresso Coffee Machines

    Iperespresso Coffee Machines

    X1 Iperespresso Anniversary 1935

    Register your illy Iperespresso Machine

    Register your illy Iperespresso Machine

    Enjoy a special surprise for you

  • ILLY LOVERS
    ILLY LOVERS
    • ENTER ILLY LOVERS
    • The Benefits
    • Earn Extra Hearts
    Enter in ILLY LOVERS

    Enter in ILLY LOVERS

    The program that rewards the customers who have chosen to be loyal to coffee excellence with exclusive benefits.

    Discover all the benefits reserved for you

    Discover all the benefits reserved for you

    The hearts you collect open up a world of exclusive opportunities.

    Earn extra hearts

    Earn extra hearts

    ILLY LOVERS experiences will help you reach the Master or Ambassador level much faster.

  • ILLY ART COLLECTION
    ILLY ART COLLECTION
    • ESPRESSO CUPS
    • CAPPUCCINO CUPS
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    • ILLY COLLECTION
    illy Art Collection

    illy Art Collection

    Where coffee meets art

    illy Collection

    illy Collection

    Iconicity, our soul

    Pascale Marthine Tayou

    Pascale Marthine Tayou

    Discover the illy Art Collection, a colourful and vibrant homage to a life filled with fresh possibilities

  • GOURMET
    GOURMET
    • DAMMANN TEA SACHETS
    • DAMMANN LOOSE TEA
    • COFFEE & TEA ACCESSORIES
    • SPECIAL OFFERS ON COFFEE AND COFFEE MACHINES
    • CAKES AND BISCUITS
    Dammann Tea Sachets

    Dammann Tea Sachets

    A new gourmet experience

    Dammann Loose Tea

    Dammann Loose Tea

    Deliciousness in the afternoon

    Coffee and Tea Accessories

    Coffee and Tea Accessories

    Enhance your moments

  • STORES
    STORES
    • Stores in London
    Ernesto Illy International Coffee Award

    Ernesto Illy International Coffee Award

    Our nine winning coffees available for tastings

    Stores in London

    Stores in London

    A new stylish experience

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  1. ILLY LOVERS

Taste. Love. Be Rewarded.
Discover the new loyalty programme with a world of experiences and exclusive benefits for illy coffee lovers
Register Now JOIN ILLY LOVERS View Your Profile

How it Works

register-illy-lovers-loyalty 1. REGISTER FOR ILLY LOVERS
1. REGISTER FOR ILLY LOVERS
The first step to enter a world of exclusive experiences and benefits reserved for you.
illy-lovers-earn-hearts 2. EARN HEARTS
2. EARN HEARTS
For every pound spent, you get a heart. Earn more hearts to enjoy all the experiences of the loyalty programme.
illy-lovers-rewards 3. DISCOVER BENEFITS
3. DISCOVER BENEFITS
Enjoy special gifts, exclusive promotions, and additional offers.

ILLY LOVERS: 3 Levels of Benefits

Discover what you can earn with your hearts
MEMBER
Explorer
From 0 to 400 hearts
MEMBER
Master
From 401 to 900 hearts
MEMBER
Ambassador
From 901 or more hearts
Terms and Conditions -  FAQ
From 0 to 400 hearts
From 401 to 900 hearts
From 901 or more hearts
Terms and Conditions -  FAQ
Become ILLY LOVERS and enjoy the advantages!
With your new illy subscription, by registering for the ILLY LOVERS loyalty program, you immediately become a Plus Customer and get double hearts on all orders of your subscription plan, completing the “Subscriber and Happy” experience.

LOGIN OR REGISTER TO ENTER THE ILLY LOVERS PROGRAM

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LOGIN OR REGISTER TO ENTER THE ILLY LOVERS PROGRAM

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Enroll via email or your social profile

LOGIN OR REGISTER TO ENTER THE ILLY LOVERS PROGRAM

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Enroll via email or your social profile

   

Experience ILLY LOVERS

Accumulate more hearts by enjoying experiences from ILLY LOVERS. You will earn your benefits more easily and quickly.
Register Your Machine
Register Your Machine
Register your Iperespresso machine on illy.com for 20 hearts.
Register Your Machine
Register your Iperespresso machine on illy.com for 20 hearts.
MORE TO DISCOVER
MORE TO DISCOVER
Make 2 purchases in a month: one in our participating illy Caffè locations and one on illy.com to earn 20 extra hearts.
MORE TO DISCOVER
Make 2 purchases in a month: one in our participating illy Caffè locations and one on illy.com to earn 20 extra hearts.
MORE TO LOVE
MORE TO LOVE
Make two purchases each totaling £30 or more, on illy.com or in our illy Caffè to earn 20 hearts.
MORE TO LOVE
Make two purchases each totaling £30 or more, on illy.com or in our illy Caffè to earn 20 hearts.
TWICE AS NICE
TWICE AS NICE
Have lunch with us 2 times this month and earn 10 hearts at participating illy Caffè locations.
TWICE AS NICE
Have lunch with us 2 times this month and earn 10 hearts at participating illy Caffè locations.
Three times happy
Three times happy
Visit our illy Caffè locations, make at least 3 retail product purchases within a month on different days and earn 10 extra hearts
Three times happy
Visit our illy Caffè locations, make at least 3 retail product purchases within a month on different days and earn 10 extra hearts
BE SOCIAL
BE SOCIAL
Link your ILLY LOVERS account to one of your social profiles by logging in with your social account to earn 5 extra hearts.
BE SOCIAL
Link your ILLY LOVERS account to one of your social profiles by logging in with your social account to earn 5 extra hearts.
EXPLORE THE APP
EXPLORE THE APP
Enjoy your passion for illy anywhere, any time. Download the illy App to receive 10 extra hearts.
EXPLORE THE APP
Enjoy your passion for illy anywhere, any time. Download the illy App to receive 10 extra hearts.
TELL US ABOUT YOU
TELL US ABOUT YOU
Share more about your tastes and shopping preferences to help us serve you better and earn 5 extra hearts.
TELL US ABOUT YOU
Share more about your tastes and shopping preferences to help us serve you better and earn 5 extra hearts.
illy Caffè in London
Discover the stores where to live the ILLY LOVERS experience.
DISCOVER MORE

Download the ILLY app

Get 10 hearts and discover a world of benefits.

Plus you can:
  • Review your profile
  • Discover the illy stores closest to you
  • Enjoy ILLY LOVERS benefits and rewards
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