A voyage in which every gesture of love is rewarded, day after day
With every purchase
Earn hearts
How to earn hearts
Earning hearts is very simple and you can do it in many ways: just drink a coffee, buy our products at illy.com or in participating illy stores, complete missions, respond to questionnaires and invite your friends.
It’s up to you to decide how to collect them!
Rise through the levels
More hearts, more benefits
Explorer, Master and Elite: the three levels of illy Lovers
By always earning more hearts you can surpass the three levels of the new illy Lovers programme and access unmissable benefits.
Discover all the rewards and benefits dedicated to Explorer, Master and Elite.
Get going
Choose your rewards
A catalogue full of new features
Products, accessories, courses, events, experiences, special recipes and much more. Explore the catalogue containing all our latest updates, and find out what we’ve got in store for you.
Your rewards are waiting for you!
Three levels, with more and more benefits!
Explorer
0 – 2.999
Your journey towards unmissable rewards and benefits has begun!
+500 hearts as a welcome gift and a 15% discount on your next purchase
+200 hearts as a gift on your birthday
+100 hearts on your one-year anniversary with illy Lovers
A free taster, to enjoy in your own home
Master
3.000 – 6.999
Your loyalty deserves to be rewarded, with special new benefits.
+50 hearts as a bonus for reaching Master level
+200 hearts as a gift on your birthday
+100 hearts on your one-year anniversary with illy Lovers
A free taster, to enjoy in your own home
Elite
7.000+
Congratulations, Elite! Enjoy an experience shared only with a few.
+100 hearts as a bonus for reaching Elite level
+200 hearts as a gift on your birthday
+100 hearts on your one-year anniversary with illy Lovers
Two free tasters, to enjoy in your own home
