illycaffè takes centre stage at the 2021 Milan Design Week
Milan, 03 September 2021 – illycaffè, the global leader in high quality sustainable coffee, is a leading player in the long-awaited return of events revolving around design in Milan. The SuperSalone, one of the premier events at Salone del Mobile Milano, curated by Stefano Boeri and scheduled for 5-10 September at Fiera Milano in Rho, is turning red thanks to illycaffè, an official partner of the furniture fair.
As always, the Fiera Milano exhibition centre in Rho will become a hub for all lovers of design. As the event’s coffee partner, illy’s unmistakable 100% Arabica blend will accompany every social occasion and break, from the International Business Lounge to the media area and the four dedicated stations in the Food Court.
The city of Milan itself, the beating heart of FuoriSalone, will host numerous occasions for design fans to come together and draw inspirations while enjoying a cup of illy coffee, thanks to our partnership with prestigious brands such as Molteni, UniFor, Poltrona Frau, JANUS et Cie, Luxury Living Group and with the INTERNI Creative Connections exhibition.
Further underscoring illycaffè’s close partnership with the world of design and contemporary art is the support provided by the Italian Environmental Fund (FAI), which began with its support of the coffee bar at Milan’s Villa Necchi Campiglio in 2018. Over the entire duration of the Design Week, the coffee bar at Villa Necchi Campiglio will be the only place where guests can enjoy an espresso or a cappuccino served in one of the iconic cups created by Matteo Thun and decorated for illy by some of the most renowned contemporary artists: Michelangelo Pistoletto, Marina Abramović, Jeff Koons, Ai Weiwei, Marc Quinn and many others.
“At illycaffè, we have always considered contemporary art and design as part and parcel of our vision and our commitment to promoting beauty in all its forms” commented Massimiliano Pogliani, CEO of illycaffè.“We are thrilled to be able to support an event as important as the Milan Design Week, a special edition this year that finally marks a new start for design and for the city of Milan, and a way to once again look at the future with optimism and hope”