The sweetness of a tropical paradise with the new illy Arabica Selection Costa Rica
Trieste, 26 January 2020 – With the illy Arabica Selection range, illycaffè, a leading company in high quality coffee, began a journey in 2018 through the best coffee productions from around the world, dedicated to the origins of the individual aromas that make up the illy blend. This journey is now enriched with a new proposal: illy Arabica Selection Costa Rica, a sweet Arabica with its characteristic notes of honey and vanilla together with citrus and hints of caramel and dried fruit.
The peculiarity of illy Arabica Selection Costa Rica, as for every Arabica selections, lies in the geographical origin: the illy experts, together with the internal research laboratories AromaLab, SensoryLab and Food ScienceLab, have developed the best roasting profile for each coffee, completing the perfect expression of each territory. The productions of excellence from Ethiopia, Colombia, Brazil, Guatemala, India and from today also Costa Rica, available in preview only in the whole bean format, are proposed in purity, with a final product that identifies their typicality and enhances their organoleptic characteristics. Organized in a crescendo of intensity, from the most delicate to the most decisive, the Arabica Selection line scales the colors that distinguish it, redesigning the unmistakable illy packaging in terroir tones.
“With the illy Arabica Selection range, which breaks down the origins of the individual aromas of our blend to offer them in purity. We wanted to offer our customers the opportunity to deep-dive into a sensory journey around the world - comments Massimiliano Pogliani, CEO of the company - In these difficult times when everyone's borders have necessarily narrowed, our new Arabica Selection Costa Rica, with its aromas and notes that recall the enchantment of unspoiled landscapes, is our way to look to the future with hope to rediscover the pleasure of exploring distant countries and cultures through a cup of coffee.”
illy Arabica Selection Costa Rica whole bean is available from January on the illy e-shop and in single-brand stores (illy Caffè and illy Shop) at the recommended price of 6.90 euros. The single-origin illy Arabica Selection Ethiopia, Colombia, Brazil, Guatemala and India are available on the illy e-shop and in single-brand stores (illy Shop and illy Caffè) in ground, whole bean and Iperespresso capsules formats.