Collistar and illy: a unique partnership
Collistar and illy, two iconic Italian lifestyle brands, have created Collezione Caffè, the new capsule makeup collection for Autumn-Winter 2017-2018 available from this September.
Part of the Ti Amo Italia project, a unique fusion of different worlds which has seen the 100% Italian cosmetics manufacturer bring together Italy’s outstanding entrepreneurial and artistic talents, the partnership marks a new stage in Collistar’s voyage around Italian excellence. Following on from Antonio Marras, Kartell and Fiat 500, Collistar has embarked on another prestigious collaboration – this time in the food sector – with one of the country’s most famous brands, known and loved on all 5 continents for the supreme quality and unmistakably velvety taste of its unique blend. Collezione Caffè is the name of the new limited edition make-up collection: warm and incredibly easy to wear, it captures the soft yet intense nuances of Italy’s signature drink and turns them into high-tech products. The heart logo with a tiny ‘smiling’ coffee bean in the middle was designed by artist Max Petrone, who also created a large-scale design for illy for the Coffee cluster at Expo Milano 2015. It symbolizes the intense, passionate relationship with the drink which symbolizes Italy like no other. The same passion has always tied Collistar and its creative, innovative, often unique beauty products to all its customers. Although they come from different segments, the cosmetics brand – leader in the global beauty sector for perfumeries (data: TNS/NPD Prestige Perfumeries - Prestige Brands - Total Beauté) for 14 years – and the Trieste-based company – world leader in the high-end coffee market – have a great deal in common: heritage, technology, research and creativity.
“We are truly proud of our partnership with illy, because it sits perfectly with the aims and philosophy of Ti Amo Italia. The leitmotif for this project is the people, talent and natural riches which make our country completely unique,” explains Collistar’s CEO Daniela Sacerdote. “Italy is an incubator for excellence.
Companies like ours take Italian talent around the globe, showcasing our creativity, taste, style and flair for research and innovation. This is the first time we’ve worked with a food brand, and we’re completely won over. The new experience has been thrilling and exciting.”
“Our partnership with Collistar is a journey around an all-Italian excellence which considers beauty a central part of its business culture and ethics, not just an accessory. The same applies at illy, which has been pursuing a unique objective for over eighty years: making the best coffee in the world,” says Massimiliano Pogliani, illycaffè’s CEO. “Everyone who drinks illy espresso associates our blend’s aroma and flavor with a visual, tactile, wholly aesthetic experience, one which melds together the languages of the world of illy and encapsulates the art and science of the espresso.”
Collistar has been the leading cosmetic company in perfumeries for 12 consecutive years (TNS/NPD 2014 data Italian Prestige Perfumeries – Prestige Brands –Total Beauté).The formula for its success is its philosophy which combines extremely high quality and effective products with a competitive price for perfumeries. It is here that innovation and cosmetic technology come into play, exploring specialty products that are 100% formulated in Italy and that are the result of the most advanced and meticulous research in the field. This is one of the strict rules that Collistar has always respected throughout its history. Today the Collistar range offers special products for him and for her: face, body, hair, make-up, food supplements, sun creams, self-tanning products, aromatherapy products and fragrances. Special cosmetic products designed to meet every beauty need, even the most sophisticated. Since 1997 Collistar has been exporting to Europe, the Middle and the Far East, and South America, and in 2011 it opened its first branch in the Netherlands.
Collistar today is a company with a presence in over 40 countries, with the same formula and the same unwavering success with the public.
illycaffè is an Italian family business which was founded in Trieste in 1933 and has always strived to make the best coffee in the world. It is the most popular coffee around the globe thanks to a unique 100% Arabica blend combining 9 of the best quality varieties available. 7 million cups of illy coffee are served every year in more than 140 countries, in the finest bars, restaurants and hotels, cafés, illy stores and – naturally – at home. illy is considered the ‘standard-bearer for espresso’ thanks to its three radical innovations and is the number one name in coffee science and technology. Having launched the ‘Ernesto Illy award for quality espresso coffee’ in Brazil in 1991, illy is a pioneer of buying direct from the suppliers: it shares know-how, pays growers a higher price for better quality and bases its partnerships on sustainable growth. The brand has also launched the Coffee University to promote coffee culture at every level. It offers all-round academic training for growers, baristas and coffee connoisseurs, covering every possible aspect of the product. Everything ‘made in illy’ is enriched with beauty and art, the brand’s founding values, from the logo created by artist James Rosenquist to its Art Collection of coffee cups decorated by over 100 international artists. In 2016 the company employed 2,169 people and recorded 460 million Euros in consolidated revenue. There are now some 230 illy stores and single-brand outlets in 43 countries all around the world.
For further information:
Collistar Press Office
Giovanna Gregori – Christine Pascolo,Tel. 040/389.0111
Ufficio stampa illy – Attila&Co.,
Fabrizio Brambilla: firstname.lastname@example.org / 02-34970731
Francesca Sanvito: email@example.com / 02-34970500