illycaffè at Frieze London reveals the new illy Art Collection designed by Pascale Marthine Tayou
illy is the official global coffee partner of the international art fair Visitors and exhibitors will enjoy an illy coffee at the illy Caffè and in the lounges while discovering the new cup collection presented live by the artist
Trieste, London - October 12th, 2022 – illycaffè, the global coffee brand recognized for its sustainable quality and for the privileged communication channel it has created within the world of contemporary art, is the official global coffee partner of Frieze London, the world’s most influential contemporary art fair that will take place from October 12th to 16th in Regents’ Park, showcasing over 160 among the most significant galleries at a global level.
At the 2022 edition of Frieze London illycaffè will celebrate the 30th anniversary of the illy Art Collection, the iconic cups that have transformed an everyday object into a blank canvas on which over the years great artists of international fame have ventured, presenting the new illy Art Collection signed by Pascale Marthine Tayou, one of the most leading contemporary artists, represented by GALLERIA CONTINUA. The man at the center is the element that characterizes Tayou's works and is the same that guides the sustainable model of illycaffè.
To decorate the illy Art Collection, Pascale Marthine Tayou has chosen a color palette which represents African landscapes. Creating a stylized mask leaning against a tree, whose branches have each some eggs growing on as a symbol of birth and creation, the collection is a reflection on the great issues of our time: conflicts, environmental sustainability, globalization, immigration.
Pascale Marthine Tayou will personally reveal the new illy Art Collection on the 12th of October at the illy booth at Frieze.
Visitors and exhibitors will be able to combine beauty and flavour by enjoying an illy coffee at the illy Caffè, the Frieze London exhibitor lounge specially created and decorated with the pattern of the Tayou’s collection. This collection ideally continues the celebrations of the 30th anniversary of the illy Art Collections, a project born in 1992 and interpreted over the years by 125 international artists. It represents one of the largest collections of contemporary art in the world.
“We are proud to be partner of Frieze London, as we share the same purpose of looking for the beauty and the new, discovering it, making it emerge and enhance it. Contemporary art for illy represents the language that perfectly synthesizes the culture of coffee and its aesthetic, social and intellectual value. That’s why the company opened a privileged communication channel with all the actors involved in the sector” says Cristina Scocchia, illycaffè Chief Executive Officer.
The illy Art Collection will be available from October 25th from the illy e-shop, illy Caffè and illy Shop, major retail outlets, and in the bookshops of renowned Contemporary Art Museums all over the world.