illycaffè launches the new illy Art Collection, designed by photographer Maurizio Galimberti
Trieste, October 2017 - illycaffè, global leader in the high-quality coffee sector, presents the new illy Art Collection, designed by photographer Maurizio Galimberti, the “instant artist” who achieved fame through his Polaroid mosaics which fragment his subjects in snapshots taken from various angles.
The protagonists of this new illy Art Collection are iconic places in several Italian cities, narrated through a sequence of shots imprinted on the unique ceramic cup created by Matteo Thun in 1991. Trieste, Venice, Milan, Florence, Pisa, and Rome: a journey of style which takes us from the birthplace of illy straight to the capital, under the emblem representing the unique coffee blend which symbolizes Made In Italy throughout the world.
On each cup of the new illy Art Collection, Galimberti fragments the symbolic locations within each city in a narration of Polaroid shots, amplifying the power of the images and offering the observer various points of view in one simultaneous vision. A perfect interpretation of the illy blend, which from the first moment of tasting reveals the multiple facets of the 9 Arabicas of which it is composed.
The Maurizio Galimberti illy Art Collection is available in the espresso and cappuccino formats in sets of 2 cups or 6 cups, mugs are available in sets of 2, and single espresso cups are available, with a starting price of 25 euros. All are for sale in the flagship store, illy shops, illy Caffès, and online at www.illy.com