illy Coffee Surfing, Share a Dream

From April 14 to 19, “Coffee Surfing” and “Dream” come together with the work of photographer Gabriele Galimberti and the self-portraits of the #illydreamers


Milan, April 13, 2015 – Drink a coffee, close your eyes and tell illy about the dream you’re experiencing. For 2015’s Design Week, illycaffè is inviting everyone to share their dreams over a cup of coffee.

From April 14 to 19, at the illyartlab space at the Triennale, acclaimed Italian photographer Gabriele Galimberti, who has been a vital part of illy’s Coffee Surfing project (http://coffeesurfing.illy.com) since 2013, will capture the expressiveness of visitors intent on living  their dreams, inspired by the aroma and flavour of a cup of illy espresso.

The Coffee Surfing project arose from the collaboration between photographer Gabriele Galimberti and illycaffè to tell the universally inspiring stories of so many people who are passionate about illy coffee across the globe.
In the illyartlab space, a photography exhibition  will be installed with the pictures  taken on Galimberti’s first two years of travel, during which a cup of coffee became the common thread for new acquaintances and stories revolving around the pursuit of happiness, awakening, and the strength that comes from change.

The pictures relating to the first two years of this project will be exhibited with the ones dedicated to the “dream that you’re experiencing”, taken at the Triennale during the Salone del Mobile week: shot after shot, the portraits of personalities from the world of culture and art together with those of the general public will become part of one collective artwork.
The project will also live online at the http://coffeesurfing.illy.com website, as well as on social media. Users can post a self-portrait on illy’s Facebook page or share it on Twitter and Instagram, telling the world about their dreams, using the #illydreamers hashtag.
The best self-portraits will be included in an ad hoc Facebook photo album that will be added to in real time during the week of the Salone del Mobile.

During Milan’s 2015 Design Week, the illy Coffee Surfing activities at the illyartlab at the Triennale, will be carried out in collaboration with Manfrotto andMoroso, the tech sponsors who supplied the photography equipment and the outfitting of the space.
The photography exhibition illy coffee surfing will be shown in Triennale after 2015’s Design Week, until May 10th, 2015.


Where: Triennale di Milano – illyartlab (floor: -1)
When: from April 14 to 19, 2015, during the opening hours of the Triennale di Milano
Hashtag: #illydreamers


illycaffè, headquartered in Trieste, produces and sells a unique blend of espresso and is a leading brand in the high quality coffee sector. illycaffè is the official partner of Expo 2015 for the creation and management of content, expositions and events dedicated to coffee, in the common area of the thematic Cluster dedicated to coffee. More than 6 million cups of illy coffee are enjoyed every day. illy is sold in more than 140 countries around the world and is available in more than 100,000 of the best restaurants, bars and cafes. espressamente illy, the chain of franchised Italian cafes, currently exists in more than 30 countries with 230 individual locations. With the aim of growing and spreading coffee culture, the company has founded the Università del Caffè (University of Coffee),a centre of excellence that offers complete theoretical and practical instruction to coffee growers, baristas and enthusiasts about all topics relating to coffee. On a global level, the company employs approximately 1,050 people and in 2013 reported consolidated revenue of 374 million euro. illy buys green coffee directly from producers of the prized Arabica bean through partnerships based on sustainable development. With the best cultivators in the world – in Brazil, Central America, India and Africa – the Trieste-based company develops long term collaborative relationships, transferring their knowledge and technologies and offering above-market remuneration prices.


For more information
www.illy.com 
illycaffè Giovanna Gregori – Christine Pascolo,  Tel. 040/389.0111
illy Press Office – Connexia, Tel.  02.8135541
Valentina Calaminici: valentina.calaminici@connexia.com
Maria Caso: maria.caso@connexia.com
Ilaria Montalti: ilaria.montalti@connexia.com