illycaffè opens its new illy shop in South Korea
Trieste, 18 april 2016 – illycaffè announces the opening of its new illy Shop in South Korea, the first one with the new groundbreaking concept store. The brand’s iconic elements play a starring role: the colours white and red, coffee cups, the company’s unique blend of coffee, and espresso machine design.
Located in Busan, the second largest city of the Country, the new illy Shop is situated into the Shinsegae Centum City, the largest department store in the world, that now is even registered in the Guinness World Book of Records. Centum City has a countless number of items all under one roof: a multi shopping mall area of 57,851 sqm of 9 floor. The department store is adjacent to the International Film Festival in Busan, BEXCO Exhibition Hall, Haeundae.
To offer a complete illy experience also at home, the corner features a large space showcasing illy’s range of products, from its various lines of espresso machines to illy’s limited edition Art Collections, its 100% Arabica blend (available as medium roast, dark roast or decaffeinated) and the Monoarabica lines consisting of the individual Arabicas used to make the traditional illy blend (Brazil, Colombia, Costa Rica, Guatemala, India and Ethiopia currently available).
Surface area: 66 sqm
Opening times: 10:30 am – 10:00 pm
illycaffè was founded in Trieste in 1933; the company manufactures and markets a unique blend of 100% Arabica espresso coffee and is the leading brand in top quality coffee. illycaffè has been an official partner of Expo 2015, creating and managing the content, exhibits and events centred on coffee in the common area of the Expo Coffee Cluster. Almost 7 million cups of illy coffee are consumed daily throughout the world. illy coffee is sold in more than 140 countries and is served in over 100,000 of the world’s finest restaurants and cafés. The stores and monobrand illy shops are about 230 in 43 Countries. The company also set up and runs the Coffee University with a view to fostering and spreading the culture of coffee; this centre of excellence provides comprehensive academic and hands-on training for coffee growers, baristas and fans covering every aspect of the product. The company has approximately 1,084 people on its global payroll, and in 2014 posted consolidated revenues of €391 million. illy purchases green coffee beans directly from growers of the highest quality Arabica, based on partnerships underpinned by the principles of sustainable development. Out of its Trieste headquarters the company encourages long-term partnerships with the world’s best growers in Brazil, Central America, India and Africa, sharing know-how and technology and paying higher than market compensation.