illycaffè again at centre stage at Milan Women's Fashion Week
The leading high-quality coffee brand offers media its unique blend and deployed the unmistakable creative touch of Emilio Pucci for the pressroom in Piazza Gae Aulenti, in continuity with the first illy Art Collection dedicated to fashion
Trieste, February 2017 – illycaffe Trieste, the leading company in the high-quality coffee segment, is once again at centre stage on the catwalks of Milan Women's Fashion Week from February 22-27 2017. Thanks to the three-year partnership signed last year with the Italian National Fashion Chamber, illycaffè’s unique blend is ready to enliven the FW 17/18 fashion show calendar and offer a pleasant break between one show and the next.
An ambassador of Italian taste worldwide, illy coffee cannot miss the event focusing on Italian-made manufacturing and international fashion in order to support, as it has been doing every day since 1933, the tradition of Italian craftsmanship and the constant commitment to innovation. A commitment for illy that led it, on the occasion of the fashion shows, to the UniCredit Pavilion in Piazza Gae Aulenti, a symbol of a new Milan and a meeting point for international media during fashion weeks.
In this exceptional observatory of new trends and fashion news, journalists, buyers and guests from all over the world will be able to enjoy illy’s unique blend, in perfect continuity with the company’s dream of bringing the excellence of Italian coffee and the love for beauty across the world.