illycaffè announces its 2011 results
The illycaffè Shareholders’ Assembly has announced the company’s 2011 results. At year end, consolidated turnover was equal to 342 million euro (+12.1% year to year). EBITDA was equal to 45.6 million euro; net profits equaled 8.6 million euro.
Italy remains the principal market, posting an increase by 12.3%. Overall, sales outside of Italy accounted for 56% of the total, proof of the company’s continuing expansion in foreign markets.
A challenging combination of lower consumption, resulting from the economic crisis, and an increase in the cost of raw materials made it necessary to implement a balanced policy of cost reduction and price increases, without neglecting investments designed to facilitate future growth. The most significant areas of investment were: sustainability, with the awarding of the DNV Responsible Supply Chain Process certification, another step up in quality, new additions to the range of products offered, communication in support of the brand (with the new live happily positioning), training (with the launch of a Masters in Science and Economics of Coffee, the opening of new branches of the Università del Caffè and a record number of participants: 21,000) and development of international markets.
“We are satisfied with the economic results for 2011”, says Andrea Illy, chairman and CEO of illycaffè. “thanks to the long-term strategy implemented over the past five years, the company was able to successfully face the challenges posed by a particularly difficult year. We opened our Chinese subsidiary, after having opened one in Brazil the previous year. We reinforced the range of services offered in the Home and Horeca channels, including the Iperespresso system in the Office and Ready To Drink channels. We also studied new formulas of selective distribution.”
This year, illycaffè intends to continue its growth trend, relying on investments in the new markets and an increment in opportunities for direct contact with the consumers themselves, through the full realization of the retail strategy and an increasing emphasis on the role of the digital platforms, which serve as sales tools but above all to involve consumers in the world of the brand.
Based in Trieste, Italy, illycaffé produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in 100.000 of the best restaurants and coffee bars. espressamente illy, the chain of franchised Italian-style coffee bars is now present in 30 countries and comprises more than 230 outlets. With the aim of spreading the coffee culture, illy has founded the Università del caffè, the centre of excellence offering theoretical and practical training on every aspect of coffee for coffee growers, coffee shops staff and enthusiasts. On a global level illycaffè employs 800 people and has a consolidated turnover of €342 million. (2011 results)
Per ulteriori informazioni:
Anna Adriani/Christine Pascolo,illycaffè, Tel. 040/3890111