“There is art in everything we do”
A creative dialogue between Artists & Chefs on occasion of ten years of illy with Biennale Arte in association with the MICHELIN Guide
Venice, May 2019. illycaffè renews its collaboration with La Biennale di Venezia on occasion of the 58th International Art Exhibition entitled May You Live In Interesting Times.
Contemporary art comes together with the everyday ritual of a cup of illy coffee creating influences and promoting original experiences. A concept that can be summarized in the message “there is art in everything we do.”
“We conceived a project in order to celebrate the strong bond with Biennale Arte, which has carried on through ten editions, that highlights and combines the three souls of the illy brand - sustainability, quality, and beauty - thorough the collaboration of creative talents from both the worlds of contemporary and culinary art,” explains Massimiliano Pogliani, CEO of illycaffè.
Throughout the six month duration of the exhibition, a series of dinner events organized with the MICHELIN Guide at the Arsenale Restaurant Le Bombarde features a creative dialogue between an artist, chosen by curator Ralph Rugoff, and a starred chef, selected by Michelin. Each dinner will feature a one-of-a-kind collaboration. The chef and the artist will create a unique experience, available for purchase online to the public by the MICHELIN Guide. A part of the proceeds will be donated to support the digitalization process of the Photo library of the Biennale's Historic Archive of Contemporary Arts.
Each artist will also contribute to the creation of a customized cup that will be featured in the special edition illy Art Collection debuting in autumn of 2019.
illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. illy is the world's most global coffee brand, producing the unique illy 100% Arabica blend made of 9 of the world ‘s best selections of Arabica; each day more than 7 million cups are served in over 140 countries in the finest cafés, restaurants, hotels and in offices and homes. illy has become the standard forerunner of espresso, and thanks to three critical innovations, is considered the leader in the science and technology of coffee. With the bestowing of the first “Ernesto Illy Award for quality espresso coffee” in 1991 in Brazil, illy also pioneered direct sourcing, sharing know-how and paying a premium price for the best quality, based on partnerships underwritten by the principles of sustainable development. The company also founded the University of Coffee with the aim of fostering and spreading its culture, providing comprehensive academic and hands-on training for coffee growers, baristas and coffee lovers in order to cover every aspect of the product. Everything ‘made in illy’ is enhanced by beauty & art, which represent founding values of the brand, starting from its logo – designed by an artist, James Rosenquist – and including the renowned illy Art Collection, comprised of over 100 cups designed by international artists. In 2017 the company was employing 1,290 people, and posted consolidated revenues of €467 million. There are approximately 244 stores and mono-brand illy shops in 43 countries.
For further information
illycaffè Giovanna Gregori – Christine Pascolo, Tel. 040/389.0111
always communication Manuela Mesco Tel. 3427336015 email@example.com