illycaffè expands line of aluminium capsules with new Decaffeinato espresso
illy-brand capsules offer the distinct taste of the 100% Arabica illy blend at different intensitiesto appeal to all coffee lovers
NEW YORK, NY, April 28, 2020 – illycaffè, a global leader in high-quality coffee, announced a new way to enjoy a genuine illy experience with its expanded line of aluminium capsules compatible with Nespresso* Original coffee machines**. Now also available in Decaffeinato (“decaffeinated”) espresso, all five varieties of capsules contain the ideal measure of the legendary and unique illy blend, perfected over 85 years.
Comprised of nine carefully selected Arabica coffee beans, the illy-branded capsules are available in five choices representing four intensities of taste: Classico, with a smooth and mild taste, available in espresso and espresso lungo (the latter of which produces more volume in the cup); the full-bodied taste of Intenso espresso; Forte espresso, with its rich and strong character; and new Decaffeinato espresso, a smooth and mild profile with less than 0.1% caffeine. The decaffeinated roast coffee capsules achieve a perfect balance between acidity and bitterness, with a lingering sweetness thanks to delicate notes of caramel, chocolate and toasted bread.
All capsule varieties are available on the illy e-shop and select retailers for a suggested retail price of $8.99 per pack of ten capsules. Through illy.com, coffee lovers can conveniently order compatible capsules directly to their home including via illy a casa coffee subscription, a convenient auto delivery that sends coffees on a preferred chosen schedule.
The illy-branded aluminium capsules are the result of the trademark licensing agreement between illycaffè and JAB. JAB’s JDE platform is responsible for capsule production and distribution in retail channels outside of Italy***(large-scale retail, supermarkets and food retail stores), while illycaffè is handling distribution in all other sales channels, as well as all sales channels in Italy, enhancing its omni-channel presence and reinforcing synergies.
* "Nespresso®" is a registered trademark of a third party, not connected with illycaffe S.p.A. nor to Jacobs Douwe Egberts
** For the details of compatible machines visit www.illy.com
*** The compatible capsules are not distributed in Switzerland