illycaffè sponsor of the Camera Nazionale della Moda Italiana
Trieste, 09 February 2016 – illycaffè, the Trieste-based company founded in 1933 and the benchmark for coffee culture, has signed a three-year sponsorhip agreement with the Camera Nazionale della Moda Italiana [Italian Fashion Council].
illy’s leading-edge Iperespresso system, which turns every cup of coffee into a work of art, is providing illy’s unmistakable aroma to guests of the Camera Nazionale della Moda Italiana and well-known fashion houses at the Milan Women’s Fashion show, which will be presenting F/W 2016/2017 collections between February 24 and 29.
Around the pleasure of a perfect cup of coffee, illy has built a world of experience, taste, science, art and creativity dedicated to all who love the quality of life.
Since its foundation eighty years ago, illy is pursuing with enthusiasm the dream to offer the best coffee in the world, that can be found in the unmistakable illy blend, always the same in every cup and in every spot of the world. The taste and aroma of illy coffee are born from a wise combination of the best Arabica, enhanced by an impeccable manufactoring that encompasses the best technology and the constant attention to innovation.
“The creativity, the passion for beauty and the search for perfection have enabled illy to become the reference point for the Italian lifestyle culture” says Andrea Illy, illycaffè Chairman and CEO “The new collaborative way undertaken with the Camera Nazionale della Moda Italiana aims to support and promote the Italian beauty and well-made in the world”.
The agreement between illycaffè and the Camera della Moda is a perfect marriage between two globally-renowned Italian trailblazers characterized by a perennial focus on quality, beauty and originality, the distinguishing hallmarks of Made in Italy.
illycaffè was founded in Trieste in 1933; the company manufactures and markets a unique blend of 100% Arabica espresso coffee and is the leading brand in top quality coffee. illycaffè has been an official partner of Expo 2015, creating and managing the content, exhibits and events centred on coffee in the common area of the Expo Coffee Cluster. Almost 7 million cups of illy coffee are consumed daily throughout the world. illy coffee is sold in more than 140 countries and is served in over 100,000 of the world’s finest restaurants and cafés. The monobrand illy shops are about 230 in 43 Countries. The company also set up and runs the Coffee University with a view to fostering and spreading the culture of coffee; this centre of excellence provides comprehensive academic and hands-on training for coffee growers, baristas and fans covering every aspect of the product. The company has approximately 1,084 people on its global payroll, and in 2014 posted consolidated revenues of €391 million. illy purchases green coffee beans directly from growers of the highest quality Arabica, based on partnerships underpinned by the principles of sustainable development. Out of its Trieste headquarters the company encourages long-term partnerships with the world’s best growers in Brazil, Central America, India and Africa, sharing know-how and technology and paying higher than market compensation.