The new illy coffee cups dedicated to Expo 2015 and its mascot
Trieste, February 27, 2015 – illycaffè, the Official Partner of Expo 2015 for the creation and management of content, exhibitions and events dedicated to coffee within the Coffee Cluster space, presents the official collection of coffee cups decorated with Foody, the endearing event mascot designed by Disney Italy.
Foody and the eleven characters, that he is composed of, are the stars of the illy-branded cups: Arabella – the orange, Josephine – the banana, Gury – the watermelon, Pomina – the apple, Max Mais – the ear of blue corn, Guagliò – the garlic, Manghy – the mango, Rodolfo – the fig, Piera – the pear, Rap Brothers – the radishes, Chicca – the pomegranate.
Created by Disney Italy, the mascot of Expo Milano 2015 is a source of life and energy made up of a family of eleven fruits that act like real characters, each with different qualities and personalities. Reunited in a single face that resembles the portraits done by the Renaissance painter Giuseppe Arcimboldo, they represent the ideal synergy between the different countries of the world called upon to respond with strength and positivity to our planet’s challenges regarding food and nutrition.
illycaffè has decided to dedicate an entire collection to the mascot, consisting of four cups, available in both espresso and cappuccino versions, and two mugs, which will transform the coffee ritual into an experience of taste and original creativity.
The collection will be on sale starting in March 2015 in illy stores, on shop.illy.com, in illy-associated cafes and via other select channels.
Packaging and recommended prices:
- 4 espresso cups with plates – decorated package of two: €28; decorated package of four: € 48.
- 4 cappuccino cups with plates – decorated package of two: €35; decorated package of four: € 57.
- 2 mugs – single mug: € 14.
illycaffè, with headquarters in Trieste, produces and markets a unique blend of espresso coffee and is the leading brand in the high-end segment of the coffee market. illycaffè is the official partner of Expo 2015 and it takes charge of the content project and management, the exhibitions and the events associated to coffee, in the Coffee Cluster common area. More than 6 million cups of illy espresso coffee are enjoyed every day. Sold in more than 140 countries around the world, illy is available in more than 100,000 of the world’s best restaurants and cafés. espressamente illy, the Italian-style coffee franchising chain, is present with 230 outlets in more than 30 countries to date. To grow and spread the culture of coffee, the company has established Coffee University, a center of excellence that offers full training in all aspects of coffee theory and practice to growers, baristas and coffee lovers. Globally, the company employs around 1,050 people and, in 2013, recorded consolidated sales of € 373.9 million. illycaffé buys green coffee directly from growers of the best Arabica through partnerships based on sustainable development. Working with the best growers in the world – in Brazil, Central America, India, Africa and China – the Trieste-based company develops long-term relationships that transfer know-how and technology to growers while paying above the market rate for their production.