Refilly: the smart refill
Milan, 11th June 2014 – New from illy: meet Refilly, an innovative refill system to use with the classic 250 g illy blend can in the home that protects all the goodness of the coffee as well as the environment.
The new refill system is an important innovative product for the ground coffee industry: Refilly is pressurised to preserve the fragrance and enhance the aromas of the coffee. Protected by two patents, Refilly is the only polylaminate packaging capable of maintaining the pressurisation which is the illy blend’s distinctive storage technique.
The Refilly concept is smart yet incredibly simple: the refill fits perfectly into the iconic illy can which can then be closed with the original lid to retain the coffee’s quality and freshness. This system is smart not only because it is so practical but also because of its low environmental impact. With this innovative system illy shows once again how it is committed to protecting the ecosystem without compromising on quality.
Another step that highlights how illy strives to achieve sustainability. Ethics and sustainability have always been intrinsic values in illy’s operating philosophy. This commitment was recognised when illy became the world’s first company to earn the Responsible Supply Chain Process certification from DNV GL Business Assurance, and when it was named for the consecutive year as a World’s Most Ethical Company in 2014.
Based in Trieste, Italy, illycaffè produces and markets a unique blend of espresso coffee and is the leading quality coffee brand. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 100,000 of the best restaurants and coffee bars. espressamente illy, the chain of franchised Italian-style coffee bars, is now present in more than 30 countries and comprises 230 outlets. With the aim of spreading the coffee culture, illy has founded the Università del Caffè, the centre of excellence offering theoretical and practical training on every aspect of coffee for coffee growers, coffee shop staff and enthusiasts. As the official partner of Expo Milano 2015 illycaffè is responsible for creating and managing all coffee-related content, exhibitions and events in the Coffee Cluster’s communal area. On a global level illycaffè employs about 1,050 people and produced a consolidated turnover of €374 million in 2013.
illy buys green coffee directly from the growers of the highest quality Arabica through partnerships based on the mutual creation of value. The Trieste-based company fosters long-term collaborations with the world’s best coffee growers – in Brazil, Central America, India and Africa – providing know-how and technology and offering above-market prices.
For more information, please contact:
illycaffè – Anna Adriani/Christine Pascolo,Tel. 040/389.0111 – Fax 040/389.0490
illy Press Office – Connexia
Valentina Calaminici: email@example.com
Nadia Taddei: firstname.lastname@example.org
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