Taste Festivals 2017: illy official partner for 8 editions

The brand based in Trieste is a single coffee partner with dedicated lounges and master classes held by the University of Coffee

Milan,16 March 2017 - illycaffè, a leader in high quality coffee production, has signed an international partnership with Tasteof..., the food and wine festival that is a point of reference for all food lovers worldwide. With an annual agreement for all of 2017, the company, based in Trieste and established in 1933, therefore becomes the official coffee partner in 8 Taste Festivals, promoting Italian excellence worldwide, as well as the taste of the unique illy blend, made up of nine fine Arabica varieties.

A trip around the world in the Taste of... in Hong Kong, Milan, Paris, London, Los Angeles, Munich, Rome and, once again, London, which confirms illy’s strong link with catering excellence and the desire to share with an international audience its passion for coffee and its ongoing commitment to sustainability. Each Taste of... will have a dedicated area, inspired by the iconic illy logo colours and embellished by the famous cups decorated by the artists of the illy Art Collection.

The illy lounge will feature a series of events held especially for the public of the Taste festivals, which will illustrate and offer the chance to taste this unique blend in all its forms: from short master classes to discover various coffee brewing techniques to intensive lectures to find out more about its natural, organoleptic and geographical aspects. A total sensory experience to fully delve into the illy world, guided by the expertise and prestige of the University of Coffee and of its lecturers.

TASTE FESTIVALS in the world
Hong Kong – from 16 to 19 March
Milan – from 4 to 7 May
Paris – from 18 to 21 May
London – from 14 to 18 June
Munich – from 3 to 6 August
Rome – from 21 to 24 September
London – from 16 to 19 November
Los Angeles – November (TBC)