The new illy Caffè in Via Monte Napoleone to open during the Salone del Mobile
The flagship store will open to the public on the occasion of the Fuorisalone
Milan, 01 April 2017 - illycaffè, the leading global company in the high-quality coffee industry, is opening a flagship store in Via Monte Napoleone, in the heart of Milan’s fashion district. Located in the elegant courtyard of a historic building at number 19 of Milan’s most iconic shopping street, the new illy Caffè features an indoor area that spreads over 141 sq. m., with a garden measuring more than 60 sq. m. covered with a glass roof offering plenty of light, so it can be used in any season.
This new space consists of several rooms featuring the same fittings and stylistic elements that have made the brand recognisable all over the world, such as the combined use of white and red, especially for the counter, which is the soul of the bar as in all traditional Italian coffee bars; the mosaic that evokes the illustration by Xanti Schawinsky created for illy in 1934 and the magnificent chandelier, made up of about 100 coffee cups from the illy Art Collection, designed by some of the greatest contemporary artists and designers.
The illy Caffè in Via Monte Napoleone is set to become the new meeting place for all taste and art enthusiasts, with an extensive and diversified offer suitable for every time of the day: from early in the morning, to start the day with the aroma of the unique illy blend and pastries made by illy partner Master Confectioners, to light lunches and quick breaks, but also shopping trips and evening meals with the finest gourmet dishes.
Inside the store there is also a retail corner with a selection of illy and Illy Group products, as well as a private room available for appointments and events. With the opening of this store, illy enters the group of prestigious brands that liven up the fashion street, as part of the development project in the Milan area that began in 2015 when the first store was opened in Piazza Gae Aulenti.
illy Caffè - Via Monte Napoleone, 19 - Milan
Opening times: until 17 April, from 8am to 8pm and, from 18 April, from 8am to 11pm.
Tel: +39 02 83549386